Netflix says generative AI was used in about 300 of its titles

In July 2026, Netflix disclosed that generative AI had been used in roughly 300 of its titles during the year. The company said most of the work was in post-production, meaning editing and image processing, rather than in writing scripts or replacing performers.

Alongside the figure, Netflix pointed to its production guidelines for generative AI. They bar the unauthorized use of actors' likeness and voices. Digital replicas, re-aging or synthesized voices require the performer's consent, and the same rules apply to outside vendors and production partners, who must seek written approval if they cannot confirm compliance.

The disclosure mattered because Netflix is one of the world's largest streaming services, and its numbers showed how quickly AI had moved from experiment to routine production tool. It also drew attention from actors' and writers' unions, which have pressed for protections since the 2023 Hollywood strikes. Netflix has said that creative work still depends on human writers, actors and editors, and that AI is a tool rather than a replacement. The announcement became a reference point for other broadcasters weighing their own AI policies, including Japan's Fuji TV.