Fuji TV creates generative AI production team for dramas
Fuji Television set up a dedicated team and received technology transfer from an AI video company to prepare for using AI in drama production.
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Fuji Television, one of Japan's major commercial broadcasters, set up a new team in September 2026 to prepare for the use of generative AI in drama production.
As part of the move, the broadcaster received technology transfer from a company specialising in AI video production. The aim was to bring the know-how in-house, so that its own production staff could work with AI tools rather than relying entirely on outside vendors.
The step mattered because it was the first concrete organisational groundwork for AI in the network's scripted programming. Japanese broadcasters had so far used generative AI mainly in limited areas such as background graphics, logos and promotional material, while live-action drama remained largely traditional. Building a dedicated team signalled that Fuji TV intended to test the technology on a larger scale. It also laid the foundation for the later plan to use generative AI across its live-action dramas.
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Fuji TV adopts generative AI in dramas · 3 updates
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