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Kyochon's next move: a steamed chicken brand called Gamajjim, opening in Daegu

Kyochon, famous for fried chicken, plans to open its first Gamajjim restaurant in Daegu in March 2027, with a menu of steamed and braised chicken.

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A steaming pot of braised chicken with vegetables served on a table in a Korean restaurant.
Image: 연합뉴스

Kyochon, one of South Korea's best-known fried chicken chains, is about to try something that isn't fried at all.

Kyochon F&B, the company behind the chain, plans to launch a steamed chicken brand called Gamajjim in March 2027. The first branch is targeted for Suseong District in Daegu, and menu development is under way, industry sources said on Nov. 10.

The company registered the Gamajjim trademark in March this year and has been researching and developing menus ever since. The brand will centre on chicken that is steamed or braised rather than deep-fried, as a specialty jjimdak (braised chicken) restaurant.

At first, the stores will be company-run. Kyochon is also considering expanding through franchising in the longer term.

It's part of a wider diversification push. Besides chicken, the company runs other food brands, including Memil Danpyeon, and launched a deli brand called Sossit last year.

#kyochon#fried chicken#jjimdak#gamajjim#daegu#restaurant chain
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Kyochon launches steamed chicken brand Gamajjim · 2 updates

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  1. Kyochon F&B registers 'Gamajjim' trademark and begins menu development
  2. Kyochon's next move: a steamed chicken brand called Gamajjim, opening in Daegu

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