Kyochon F&B registers 'Gamajjim' trademark and begins menu development

Kyochon F&B, the South Korean fried chicken franchise operator, registered the trademark 'Gamajjim' in March 2026. The registration was the first public sign that the company was preparing a new brand beyond its well-known fried chicken business.

Alongside the registration, the company began researching and developing menus linked to the name. The name suggests a steamed chicken concept, a style of cooking that is often presented as lighter than deep-fried dishes.

The move mattered because it showed Kyochon looking to widen its portfolio in a crowded Korean chicken market, where franchises compete closely on flavour, price and health image. Securing the trademark first protected the name before any restaurant was announced. The registration became the starting point for the later launch of the Gamajjim brand.