Allan Saint-Maximin's card game Helios is now said to be worth tens of millions
Footballer Allan Saint-Maximin invented a card game called Helios, and it is now said to be worth several tens of millions of euros.
Allan Saint-Maximin is known for his dribbling, but his latest headline has nothing to do with the pitch. The French footballer invented a card game called Helios, and people are suddenly talking about it.
The number that stands out is the valuation: several tens of millions of euros. That is a serious sum for a game that began as a player's own idea.
It also fits a wider trend. More and more footballers are building businesses away from the game, whether to prepare for life after their playing career or simply because they have a passion project they believe in.
For Saint-Maximin, that project is a deck of cards. Whether Helios becomes a household name remains to be seen, but the figure attached to it has certainly made people sit up and pay attention.
