SPC Group keeps expanding Paris Baguette across the United States

Paris Baguette is a bakery-café chain owned by SPC Group, a major South Korean food and bakery company. Despite its French-sounding name, the brand was founded in South Korea and has grown into an international chain.

The United States became one of its key overseas markets. SPC Group continued to open new Paris Baguette stores there, with the stated aim of increasing its store count across the country rather than concentrating on a few cities.

The expansion mattered because it tested whether a Korean-run bakery concept could compete in the large American café and bread market. Growth beyond the early coastal bases pointed to a wider national strategy, and later formats, such as drive-thru locations, built on that push.