Rockstar Games releases the first Grand Theft Auto VI trailer

In early December 2023, Rockstar Games released the first trailer for Grand Theft Auto VI, the next main entry in its best-selling crime series. The studio, owned by publisher Take-Two Interactive, put the video online earlier than planned after it began circulating through a leak.

The trailer showed a return to Vice City, the series' fictional take on Miami, within the state of Leonida. It introduced a female lead, Lucia, and signalled a story of a criminal couple, with scenes inspired by social media culture and modern Florida. Rockstar said the game was aimed at a 2025 release on PlayStation 5 and Xbox Series X|S.

The video drew enormous attention, becoming one of the most viewed trailers in its first 24 hours and setting records for a game reveal. It mattered because the previous main game, Grand Theft Auto V, had come out in 2013 and sold in huge numbers, so expectation for a sequel had built for a decade. That long anticipation is why the eventual launch became a major cultural and commercial event.