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Korean fans loved his sausage videos, so a Bristol chef flew to Seoul

Comments in Korean flooded a Bristol sausage-maker's Instagram. Within months, chef Alasdair Clark brought his sausages to a pop-up in Seoul.

1 min read
A chef lifting freshly baked sausages from an oven tray at a pop-up food stall.
Image: The Korea Herald

"We need your sausage in Korea." That's the kind of comment, written in Korean, that has been piling up on the Instagram page of Sosij, a sausage-maker based in Bristol, England.

The page's videos show freshly cooked sausages, and they have caught the eye of a Korean audience. Part of the appeal is how founder and chef Alasdair Clark, 43, presents them: he pulls them straight from the oven and shows them off in a way that viewers clearly can't get enough of.

The online attention turned into something real very quickly. Within months, Clark packed up some of his creations and brought them to Seoul for a limited pop-up in November.

So a small British sausage business now has fans on the other side of the world, all thanks to a few videos of sausages fresh from the oven.

#sausage#bristol#seoul#instagram#pop-up#viral video
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