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Hollywood studios embrace generative AI in VFX

What happened before and after this story. Background events not previously covered were summarised by AI.

  1. Background

    Lionsgate signs deal with AI startup Runway to build custom video model

    In September 2024 Lionsgate announced a partnership with Runway to train a custom AI model on its film and TV library, an early major-studio deal.

  2. Background

    Disney and Universal sue AI image generator Midjourney over copyright

    In June 2025, Disney and Universal sued Midjourney in a US court, accusing the AI image generator of copyright infringement over its characters.

  3. Hollywood now wants an AI plan from VFX studios, says Avatar's Weta FX chief

    Studios once banned generative AI outright. Now, says the CEO of Weta FX, they won't work with effects houses that lack an AI strategy.