Chris Evans visits Seoul to promote Avengers: Age of Ultron in 2015

In spring 2015, Chris Evans, who plays Captain America, travelled to South Korea to promote Marvel's Avengers: Age of Ultron. The trip was part of a publicity tour that brought members of the film's cast to Seoul ahead of the sequel's release, which in South Korea came before its North American debut.

South Korea had a particular connection to the film. Several action sequences were shot in Seoul in March 2014, with locations including the Mapo Bridge over the Han River and streets in the Gangnam district. The production closed roads and drew large crowds of onlookers, and the Seoul city government and Korean film agencies backed the shoot as a showcase for the capital.

The visit mattered because it linked Hollywood's biggest franchise to a market where Marvel films did well at the box office. Fans gathered to see the cast, and the trip became an example of studios pairing on-location filming with promotion in the host country. It set a precedent for later Marvel visits to Seoul, including the cast trips now being reported for Avengers: Doomsday.