Adidas ends its Yeezy partnership with Kanye West over antisemitic remarks
On 25 October 2022, Adidas terminated its Yeezy deal with Kanye West after his antisemitic remarks, halting production and sales of the line.
This summary was written by AI to complete the context; it is not based on a current source.
On 25 October 2022, German sportswear maker Adidas announced it was ending its partnership with Kanye West, who now goes by Ye, with immediate effect. The company said it would stop producing Yeezy products and end all payments to West and his companies.
The decision followed weeks of controversy. West had worn a "White Lives Matter" shirt at his Yeezy show during Paris Fashion Week in early October, and he later made antisemitic comments in public statements and on social media. Other partners, including the fashion house Balenciaga and the retailer Gap, had already cut ties with him.
Adidas said it did not tolerate antisemitism or any other hate speech, and that West's comments were unacceptable, hateful and dangerous. The Yeezy line, launched in 2015, had become a major source of revenue for the company, and Adidas warned of a significant hit to its earnings. The split ended one of the best-known collaborations between a sportswear brand and a celebrity, and it left unsold Yeezy stock as a problem for the company to resolve.
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