Vinted launches a major expansion push in the US market in January 2026

Vinted, the secondhand fashion marketplace founded in Lithuania, started a major expansion in the United States in January 2026. The platform had been available to American users since 2013, but its footprint there stayed small, especially compared with its strength in Europe.

The company built its business in countries such as France, Germany and the UK, where peer-to-peer resale of clothes became a mainstream habit. In the US, it faced established rivals including eBay, Poshmark and Depop, as well as a growing resale market driven by shoppers looking for cheaper clothes and more sustainable options.

The January 2026 push marked a shift from a quiet presence to an active attempt to win American buyers and sellers. It mattered because the US is the world's largest consumer market for fashion, and because Vinted's model, which relies on individuals listing items rather than the company holding stock, had already created a class of young full-time resellers in Europe. The expansion set the stage for similar activity among Gen Z sellers in America.