Swift's 'Look What You Made Me Do' video fuels Kloss rift talk

Taylor Swift's music video for "Look What You Made Me Do" premiered on 27 August 2017, during the MTV Video Music Awards broadcast. The song was the lead single from her album Reputation and marked a darker, more defiant turn in her public image.

Viewers quickly combed the video for details. One scene showed a shirt listing members of Swift's well-known "girl squad," the circle of famous friends she had cultivated in the preceding years. Fans noticed that model Karlie Kloss, long regarded as one of Swift's closest friends, did not appear among the names.

The absence set off widespread speculation online that the two had fallen out. Neither Swift nor Kloss confirmed a feud at the time, and the talk rested largely on fan interpretation of the imagery and on reports about changes in their friendship. The episode became a recurring reference point in coverage of both women, and it is the backdrop for later attention whenever they are seen together in public.