Paris Baguette raises prices of 127 bread and cake items by an average 5%

On Aug. 25, 2026, Paris Baguette, South Korea's largest bakery chain and part of the SPC Group food conglomerate, announced a price increase across part of its product range. The average rise was 5.0%, applied to 127 items: 86 types of bread and 41 cakes and desserts.

The company said the increase was needed because of higher costs. It did not present the move as a response to any single factor, and the figures covered only a selection of its menu rather than every product sold in its stores.

The announcement mattered because Paris Baguette is one of the most visible bakery brands in the country, with shops in many neighbourhoods, so its pricing is closely watched as a gauge of everyday food costs. Price rises by major food and beverage chains have drawn public attention in South Korea amid concern about household spending. This increase on breads and cakes was the earlier step in a series of pricing changes that later extended to other items, including drinks.