NHK announcer delivers dawn quake bulletin with no makeup and glasses

At 1:04 a.m. on November 8, an earthquake struck Aichi Prefecture in central Japan. It registered lower 5 on Japan's seismic intensity scale, strong enough that it's hard to walk without holding on to something, many items fall off shelves and some furniture can topple.

About ten minutes later, Sayaka Inai, an announcer at NHK (Japan's public broadcaster) in Nagano, was on screen with the news. She wore glasses, no makeup and slightly untidy hair. Instead of her usual suit, she had on a blue turtleneck sweater.

She was at home in Nagano when it happened. The shaking there was only intensity 2, so she barely felt it. But when the emergency earthquake alert came up on her smartphone, she headed straight for the station.

The image of a bare-faced announcer reading the bulletin in the middle of the night has been getting attention online. Sometimes the most reassuring thing in an emergency is simply that someone showed up fast.