Netflix releases animated musical KPop Demon Hunters worldwide

Netflix released the animated musical KPop Demon Hunters on 20 June 2025. The film follows a fictional K-pop girl group, Huntr/x, whose members secretly protect the world from demons using the power of their music. It was directed by Maggie Kang and Chris Appelhans and produced by Sony Pictures Animation for Netflix.

The film drew attention for its mix of Korean pop culture, fantasy action and original songs. Its soundtrack became a major success, and the song 'Golden' reached the top of music charts in several markets, bringing the fictional group's music to a wide international audience.

The film's popularity grew steadily through word of mouth and repeat viewing on the streaming service, and it became one of Netflix's most-watched titles. Its success also brought new attention to Korean music, food and culture among viewers around the world.

That popularity is the background to later plans for live events tied to the film, including the Golden World Tour, which aims to bring the songs and characters to fans in concert settings.