Netflix India reportedly commissions 60–85 minute original films
After the success of the short Diwali film Greater Kalesh, Netflix India reportedly began ordering original films of 60 to 85 minutes.
This summary was written by AI to complete the context; it is not based on a current source.
Netflix India was reported to be expanding into compact original films, commissioning titles with runtimes of roughly 60 to 85 minutes. That is well below the two to three hours typical of mainstream Hindi cinema.
The shift followed the performance of Greater Kalesh, a Hindi festive family comedy-drama made with the content studio Terribly Tiny Tales. Released on Netflix on 17 October 2025, ahead of Diwali (the Hindu festival of lights), it ran only about 52 minutes yet reached the top of the platform's charts in India.
Reports indicated that several projects were in development, with filmmakers such as Navdeep Singh and Aanand L. Rai linked to the format. Details of individual titles were limited at the time.
The move mattered because it suggested streamers saw a market for films that fit into a single short sitting, suited to viewers with limited time. It also gave producers a cheaper, more flexible format between a web episode and a full feature, and set the stage for later short festive releases.
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Netflix India short-format featurette films · 3 updates
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