Netflix releases KPop Demon Hunters, introducing the song 'Golden'

Netflix released the animated musical fantasy KPop Demon Hunters worldwide on 20 June 2025. Made by Sony Pictures Animation and directed by Maggie Kang and Chris Appelhans, it follows HUNTR/X, a fictional K-pop girl group whose members secretly fight demons with the power of their music.

The film's original songs were central to its appeal. 'Golden', the group's signature number, is performed in the story by HUNTR/X, with the singing voices provided by EJAE, Audrey Nuna and Rei Ami. Its mix of English and Korean lyrics and its K-pop production style drew wide attention from viewers outside South Korea as well as inside it.

In the weeks after release, the film became one of Netflix's most-watched titles and its soundtrack climbed streaming and sales charts in many countries. 'Golden' went on to reach the top of major rankings, including the UK Official Singles Chart, a rare result for a song from an animated film. The release marked the start of a long chart run that later reports on the song's staying power refer back to.