Jordi Wild's podcast The Wild Project grows into a major Spanish show

Jordi Wild is a Spanish youtuber from Catalonia who built his audience online with videos and, later, long-form conversations. His interview podcast, The Wild Project, became the format that defined his career.

The show is recorded as a video podcast and published on YouTube and audio platforms. Episodes are long and relaxed, and they feature a wide range of guests, including entertainers, athletes, entrepreneurs, scientists and public figures. Its free-flowing style set it apart from traditional television interviews, and clips of the conversations were widely shared on social media.

Over time the programme grew into one of the most followed online talk shows in Spain. That success took Wild beyond the YouTube audience and gave him mainstream recognition, with attention from traditional media and from television hosts who had once seen online creators as a separate world.

The growth of The Wild Project reflected a wider shift in Spain, where podcasts and streaming talk shows increasingly competed with television for audiences and for high-profile guests. It is the background to Wild's later appearance on mainstream television, such as El hormiguero, a popular prime-time entertainment show.