UK 'Be Ready' emergency preparedness campaign

What happened before and after this story. Background events not previously covered were summarised by AI.

1. 22 OctBackground

   UK government launches 'Be Ready' campaign urging three days of supplies

   On 22 October 2026 the UK government launched a public campaign asking households to keep three days of food and water for emergencies.

2. 

   10 Nov

   Tinned food and bottled water sales jump after UK's 'Be Ready' campaign

   Hand sanitiser sales are up 83% and bottled water 67% since the UK's 'Be Ready' campaign launched, but researchers say shoppers aren't panic buying.