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Uganda tourism sponsorship of Berlin amateur club

What happened before and after this story. Background events not previously covered were summarised by AI.

  1. Background

    Arsenal extends Visit Rwanda sleeve sponsorship deal in 2021

    Arsenal renewed its partnership with the Rwandan tourism campaign Visit Rwanda in 2021, keeping the logo on its sleeve after the 2018 start.

  2. Background

    Rwanda's Visit Rwanda tourism brand becomes Bayern Munich sleeve sponsor

    In spring 2023, Rwanda's tourism campaign Visit Rwanda signed a multi-year sleeve sponsorship with Bayern Munich, after Arsenal and PSG.

  3. A Berlin amateur club now advertises Uganda – for under €10,000

    An eighth-tier club from Berlin-Pankow is now a tourism ambassador for Uganda, just like Arsenal once were for Rwanda. The price tag is far smaller, though.