Culture3 updates
Spain's Christmas Lottery 2026 advert
What happened before and after this story. Background events not previously covered were summarised by AI.
- Background
Spain's 2024 Christmas Lottery ad, set in Vigo, tackles loneliness
The 2024 Christmas Lottery spot, themed on sharing, was set in Vigo and looked at loneliness and Spain's emptied-out communities.
- Background
Spain's 2025 Christmas Lottery ad 'El sorteo que nos une' and its framed ticket
Spain's state lottery operator launched its 2025 Christmas advert, a short film built around a mysterious framed ticket kept for about 30 years.
Spain's 2026 Christmas Lottery ad: a heart transplant and a shared ticket
Spain's Christmas Lottery ad, 'Corazonada', follows a man who gets a heart transplant and shares his ticket. It was filmed in Santander.