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Prosecco overtakes champagne in French sales
What happened before and after this story. Background events not previously covered were summarised by AI.
- Background
Champagne shipments fell in 2024 as inflation weighed on demand
Champagne shipments dropped in 2024 as inflation and weaker consumption cut volumes, while cheaper sparkling wines such as prosecco gained ground.
- Background
FranceAgriMer reports prosecco surge in French bars as champagne slips
France's agricultural agency published figures showing Italian prosecco gaining sharply in bars and restaurants while champagne purchases declined.
Prosecco overtakes champagne in French supermarkets for the first time
French shoppers bought 25.31 million bottles of prosecco against 25.23 million of champagne in a year. The gap is tiny, but it's a first.