M&S and John Lewis Christmas ad rivalry

What happened before and after this story. Background events not previously covered were summarised by AI.

1. 1 Nov 2017Background

   M&S launches 2017 Christmas ad campaign featuring Paddington Bear

   Marks & Spencer ran one joint Christmas 2017 campaign across fashion, food and home, with Paddington Bear starring in its festive ad.

2. 4 NovBackground

   John Lewis launches Christmas ad starring Kristin Scott Thomas and a toy dog

   John Lewis released its 2026 Christmas advert with Dame Kristin Scott Thomas as a glamorous grandmother, setting up the festive ad battle with M&S.

3. 6 Nov

   M&S sends a topless Santa into the Christmas ad battle with John Lewis

   James Norton's towel-clad Santa has gone viral as M&S takes on John Lewis's Kristin Scott Thomas ad in the race to win Christmas 2026.